Proposal 283 (Q97)
From Nouns Dev
A Nouns proposal.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Proposal 283 |
A Nouns proposal. |
Statements
Clothing, Every Day, Forever
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283
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21
Clothing designs dont appear particularly high-quality (photoshop of a flat logo onto wrinkled hoodies is a few seconds of work) and profit-sharing with the DAO is unclear. Nouns are CC0 so anyone can produce clothing without approval, but strange to expect funding without pushing any of that back towards the funders.
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leblancstudios prior work looks solid, and I respect the plans for a self-sufficient brand that can continue proliferating past the initial investment. Im not feeling fully enthusiastic about the mockups. Id be in favour of less variation, ensuring that you only produce the best designs that people will actually buy.
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Believe in the people behind this prop and their ability to make great fashion but do not feel like this proposal helps the DAO achieve our goals of impact and proliferation.
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My thesis as a delegate is: “Nouns has a unique role in the ecosystem as a gathering place around public goods.” My analysis of funding requests is: 1. Is this a public good? 2. Is this public good something that other organizations won’t fund, or that Nouns is uniquely best to fund? While the idea is fun and interesting, I don’t see a situation where it needs upfront funding from the DAO. Selling NFTs for pre-orders or pursuing other funding models and letting demand come bottom-up seems ideal. This has an excellent established path to funding that doesn’t require upfront payments from the DAO. I like the idea, but I don’t think that Nouns is uniquely best positioned to fund it. It would be helpful to have more examples of which components are CC0. The proposal refers to it as a CC0 clothing brand, but it mentions using CC0 assets rather than making new CC0 assets. If the brand itself created CC0 elements in addition to leveraging CC0 elements, that would be very intriguing.
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Im mostly just not excited enough by the designs here to warrant funding. Its also not clear to me why this needs to be something that leverages Nouns funding as a business model in the first place.
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Honestly, I just wouldnt wear any of this and the designs (and prop overall) arent exciting enough for me to overcome personal taste.
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would like to see how our existing clothing productions pan out first
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I appreciate necfas for coming up and presenting this prop. However there are a few issues that lean me towards voting against. The first thing that caught my attention was that the designs werent very appealing and a bit uninspired to be honest. Secondly, I dont see a clear path to success. I would have liked to see more information regarding marketing efforts and how this would help proliferate the meme in a meaningful way. Like many voters pointed out there isnt anything that stands out for the DAO to fund a clothing brand using cc0 assets. Giving a similar example, Nouns wipes have a strong marketing plan and a clear path to reach a different kind of audience. Thats more out of the box and in my eyes makes more sense for the DAO to finance.
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On behalf of UglyDAO
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I like some of these designs and the concept, but at this point with clothing brand experiments, I feel like using the brand shouldnt necessarily require funding up front from Nouns. Using the brand is free to do and offers an existing community/market. I do think there could be some great funded clothing brands, but still to see an outcome that feels right to fund.
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21
in general, Im more skeptical about the dao funding things that has a clear funding model (unlike public art or open source software, you can charge for a consumer good like this). to bootstrap an entirely new category or a new effort level, we should be open to it, but dont think thats the case here. appreciate the proposers efforts into putting up proposal here but voting against.
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prop/designs dont feel all that exciting. ty though to necfas for putting this up!
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**AGAINST - 35 VOTES** **byhardy** | *Not in support of funding more Nouns merch at this stage. Well thought out proposal — nice job Necfas, but just not a demand here imo. I also dont think demand will be created with some photoshoots, a 14k following IG account (love their feed tho), and a lookbook.* **.Wide Eye ⌐◨-◨** | *Daily essential is a competitive market with players like Uniqlo, Everlane etc. I do not think the strategy the team plans to implement would generate demand/achieve self-sustainability. Furthermore, the design seems more of streetwear than essential and thats another market on its own which anchor heavy on culture/lifestyle. I do not think Nouns have form a culture outside of its bubble/crypto nor its a lifestyle yet, thus am not confident to support this idea.* **EltonPenguin** | *Way too much money for us not to have an ownership stake in the business* **FOR - 6 VOTES** **systemdm.⌐◨-◨** | *I know Leblanc Studios work.. Necfas + Leblanc Studios?… 😄 This will surely be amazing!!*
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I want to recognize the effort required in bringing this proposal to the DAO, but we can’t drop clothing that looks like this. None of these designs resonate with me.
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139
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1
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2 May 2023
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189
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Leblancstudios
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2 May 2023
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everyone who voted, thank you.
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Appreciate Necfas and the work that went into this prop. When it comes to clothing, i think the play rn is to make a single garment that feels/looks great and figure out how to get it into peoples hands (both nouners and nayners), then scale up.
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75,800
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4
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75,800
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3
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6
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The proposal is to allocate $75,800 USDC for the development of wears.wtf⌐-, a clothing brand that will transform Nouns CC0 assets into distinctive, ready-to -wear clothing. The brand will be developed in collaboration with LEBLANCSTUDIOS, a fashion brand with over 10 years of experience.
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First of all, I like that the prop is tiered into two phases, and you guys have an idea to start small and test demand first before scaling up. Production timeline and pricing wise is reasonable too (IMO), which leads me to the following questions:--*1. How do you see this prop, in relation to Nounsbrand? https://twitter.com/nounsbrand*-I don't think it's competition, but considering that future clothing projects can likewise keep emerging. Shouldn't the previous-funded ones shed light in terms of demand?--Also, only because you wrote the final designs are a perfect blend of art, fashion, and what's considered nounish, my personal opinion (subjective I know) is that Nouns brand has a more artful take compared to your proposed designs, which are merely printing Nouns traits onto coloured clothing.--*2. I'm trying to understand the role of LeBlanc Studios*-Are they a design partner? Manufacturing partner? Is wears.wtf a joint venture or subsidiary of Le Blanc?--Further, you mentioned that We are in contact with reputable manufacturers to ensure ethically made clothing, and that the final products are not only stylish and comfortable but also durable. But also, it appears that you guys are tapping onto Le Blanc who is also providing already established partnerships with manufacturers in the following countries.--If so, why are you not tapping onto their manufacturing partners and having to source for your own?--Just to be clear, I think multiple Noun clothing brands and experiments can co-exist. I'm curious about the differentiator here, which is smth future props should consider too.--*3. In your vision, how will wears.wtf be self-sustainable after the two phases? *-Having the small-scale start and scaling up is good. Can you briefly explain what are the success factors that can possibly lead to sustainability of the brand in future? Thank you!
1. This proposal is not in direct competition with Nounsbrand, as multiple Noun clothing brands and experiments can co-exist. The demand for previous-funded projects can help shed light on the demand for future projects.--2. LeBlanc Studios is a design partner for wears.wtf. The role of LeBlanc Studios in the project is not entirely clear, but it seems they have established partnerships with manufacturers in various countries. The reason for not tapping into their manufacturing partners and sourcing for their own is not provided in the conversation.--3. The conversation does not provide information on how wears.wtf will be self-sustainable after the two phases or the success factors that can lead to the sustainability of the brand in the future.
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Here, it's an assumption that high-quality, Nounish aesthetics + marketing campaign --> substantial demand.--I get what you're trying to do in terms of:-1. Let's make some clothes-2. Make it professional with lookbook shots etc-3. Sell, and then scale--I do think $75K is a reasonable ask for an experiment (complete with media content for the DAO and tapping onto POTENTIAL demand from the community). $28K goes into inventory too, so that sounds alright? Here's my humble suggestion, feel free to comment or ignore it:--– With the $28K of inventory, project how much revenue you will make if it sells out e.g. $100K-– Phase 2 scaling up is contingent on proving demand/sell-out of Phase 1 anyway. So you need to sell out and show demand, if not you won't get further funding-– If you do sell out then, and show e.g. $75K proposal generate $100K in revenue, I think it'll be an easier ask from the DAO to fund any further prop, contingent on how the further ask can benefit the DAO further -– Well, if you can show that demand, I'm pretty sure you can get funds from elsewhere even if not from NounsDAO. Or if you already see that demand, I'm sure you'll be willing to fund it yourself to get the full ROI.
To achieve substantial demand for wears.wtf products, the primary focus will be on creating a high-quality product that is comfortable, durable, and captures the essence of nounishness in the context the clothing is meant to be worn. Substantial demand will be achieved by combining a high-quality product with a targeted marketing campaign, including promotional announcement videos, lifestyle videos, photoshoots with models, and artistic conceptualization. This strategy aims to generate awareness and interest in the wears.wtf product line.
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I think demand in this case should be seen as demand for Nouns aesthetic clothing, instead of price point. (High fashion/ready-to wear etc) --wear.wtf will be self-sustain after the completion of the two phases....... - Could you share how will wear.wtf achieve substantial demand for your product?
To achieve substantial demand for wears.wtf products, the primary focus will be on creating a high-quality product that is comfortable, durable, and captures the essence of nounishness in the context the clothing is meant to be worn. Substantial demand will be achieved by combining a high-quality product with a targeted marketing campaign, including promotional announcement videos, lifestyle videos, photoshoots with models, and artistic conceptualization. Interestingly, leblancstudios' customer base is already showing considerable interest in the upcoming products, finding the assets intriguing, funky, and unique. By delivering an excellent product and a well-executed marketing strategy, the team is confident that they will achieve the substantial demand necessary for the success of wears.wtf.
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thank you for your thoughtful questions.--> 1. How do you see this prop, in relation to Nounsbrand?--i believe that as nouns continues to grow, we can expect to see similar concepts and goals emerging. this is actually a positive development, imo, as it can provide valuable insights into what works best and how to achieve the desired outcomes. each project has a distinct focus, with nouns brand being a fusion of streetwear and high-fashion, while wears.wtf is more focused on ready-to-wear clothing.--it is essential to recognize that the demand for high-fashion/streetwear cannot be directly transferred to an estimation of demand for ready-to-wear clothing. each project appeals to a different audience and serves a unique purpose. as for the artistic aspect, wears.wtf is currently centered on nounssentials, which are day-to-day garments designed to be easily integrated into one's wardrobe.--in summary, nouns brand can be seen as high-fashion/streetwear, wears.wtf as ready-to-wear clothing, and merch as print-on-demand with basic quality. each project has its own niche and target audience.--> 2. I'm trying to understand the role of LeBlanc Studios. Are they a design partner? Manufacturing partner? Is wears.wtf a joint venture or subsidiary of Le Blanc?--wears.wtf is a joint venture, aimed at bringing the brand to market and achieving self-sustainability more efficiently than if starting from scratch. while most fabrics and materials will be sourced from leblanc's manufacturers, a minority will not. --once self-sustainable, wears.wtf will have its own distinct team, suppliers, and manufacturers. starting now, leblanc will provide a dedicated team for wears.wtf, which will likely remain with the brand as it continues to evolve and develop. this approach allows wears.wtf to establish itself independently while still benefiting from leblanc's expertise and resources.--> 3. In your vision, how will wears.wtf be self-sustainable after the two phases?--wears.wtf will become self-sustainable after the completion of the two phases because our approach is designed to focus on essential tasks and avoid wasting time or resources. by the end of the second phase, we anticipate having a strong brand identity, high-quality products and designs, and significant demand. this will enable us to continue growing the brand in a self-sustainable manner, using profits from collections
To achieve substantial demand for wears.wtf products, the primary focus will be on creating a high-quality product that is comfortable, durable, and captures the essence of nounishness in the context the clothing is meant to be worn. The essentials collection aims to create clothing that represents Nouns in a way that can be worn every single day.--Substantial demand will be achieved by combining a high-quality product with a targeted marketing campaign, including promotional announcement videos, lifestyle videos, photoshoots with models, and artistic conceptualization. Interestingly, leblancstudios' customer base is already showing considerable interest in the upcoming products, finding the assets to be intriguing, funky, and unique. By delivering an excellent product and a well-executed marketing strategy, wears.wtf is confident in achieving the substantial demand necessary for its success.
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