Proposal 254 (Q110)
From Nouns Dev
A Nouns proposal.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Proposal 254 |
A Nouns proposal. |
Statements
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Nouns Deli Melbourne: Piloting a Nounish Franchise Model
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254
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38
I have been talking to the team for a couple months; this is an important experiment for Nouns. My goal is to find ways for it to pay for restaurants to rebrand as Nounish. My bigger picture goal for it is to extend how we even think about the Nouns brand and how it spreads. How to make this into a repeatable Open Franchise kit, with the Nouns cc0 meme, open to all, such that any independent restauranter can plug into it and use aspects of it as they see fit (or not, open means use what works or nothing at all), and each one that plugs in enhances the entire network and its reach and relevance, a decentralized cc0 branded franchise. There are other elements to this stack that can be added by smart builders if they see an opportunity from loyalty/marketing/retention/rewards program/Web3 Point of Sale UX are all natural fits and some will be made in this Proposal but this model and kit will be open and evolve and incorporate what works and drop what doesnt over time. Done well this Open Franchise Model mutually reinforces Nouns and whichever restaurants plug into it. It could empower independent retail food service and create many proliferation opportunities that shoot off in a bunch of directions from customers to existing restaurants to people who are engaged by disruptive never before tried models. This experiment has the potential to blaze this trail. It will be on the team, who bring a track record running similar restaurants and businesses and who own Nouns and are committed to Nouns and are going out on a limb, to make this happen and create a model Nouns franchise. This Proposal and the Nouns seed relationship and halo is what give it the chance to grow. As to protections for the DAO, the cost side is what it costs to take this risk, we went back and forth on it. Nothing seems out of whack or inflated, they are making disruptive changes to an existing business and its physical plant to effect this change. There are milestones in place from within the multisig controlled by Nouners so theres also controls if it runs into an insurmountable challenge and has to stop. If we spend the ETH and the big dream doesnt materialize, we learn from it and have at least a singular Nounish restaurant that will persist. Youre welcome Melbourne. Prospectively, I wouldnt pay for restaurants to rebrand as Nounish --> the goal is to find ways for it to pay for restaurants to rebrand as Nounish.
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Sincerely appreciate the overwhelming support shown by the dao 🫡 ⌐◧-◧ let’s do this.
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Experimenting with a CC0 franchise model is a bold & important experiment and something we should make a bet on.
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I got hungry just reading this proposal. Love the idea, and it seems to be an already successful business that has a lot of strong traction. Makes a lot of sense to me to try the experiment and see if a Nouns franchise model could make sense, which I have a hunch that it would. Not to mention the team seem to be operationally excellent and have a lot of experience in this field already.
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Reasons given in my newsletter: https://paragraph.xyz/@thebower/active-governance-noun-582-4
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This is what its all about! Excited to see a way for people to serendipitously interact with Nouns in person through a fun, solid business! Proliferatooooooors ⌐◨-◨
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Wild, fun experiment for a pretty low ask, relative to the work to be done. Lets do it!!
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**FOR - 41 VOTES** **Coral Orca** | *delinouns?* **Classic_Craig** | *Yes! Yes! this is the way!!!! long lasting prolonged proliferation as long as the food is good* **Bigshot Klim** | *this is a worthwhile experiment and something many have talked about doing. this will also open up opportunities for other builders to engage with art, design, product and proliferating. a repeatable model* **byhardy** | *Love this so much. Awesome team. Best of luck!!* **systemdm.⌐◨-◨** | *Love this. Purchased Nounscafe.eth for developing a similar idea.. 🤞🏻😄* **profwerder** | *Perfect location to experiment with a Nouns restaurant! Already a successful location & team.* **AGAINST - 4 VOTES**
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https://www.youtube.com/watch?v=toZW65rksYY
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This is EXACTLY the kind of thing that we need! Assuming its successful, I would love to see a future prop to kickstart small business owners who apply for screening. Well worth a large investment to get IRL nounish presence in the food industry.
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215
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16 March 2023
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0
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16 March 2023
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Imagine a world where voting does not exist. In this world, we would have no need for rules or principles. But in our world, voting is a reality. So we have a simple rule: we only vote against. We use a “Squad Vote” for each proposal. If more people vote against than vote for or abstain, we vote against on-chain. Otherwise, we abstain. This is our rule. According to the “squad vote” result for proposal 254, which is 10 for, 4 against and 5 abstain, we choose to vote abstain.The viewpoints of our different members are as follows (source not listed): Opposing views on the proposal: 1. The proposal emphasizes business model innovation, but using a points program to maintain user loyalty without any community ownership does not reflect innovative business models. Existing Web3 consumer explorations have shown that even if the community has a little bit of ownership, the effect will be very different. 2. The biggest concern is sustainability. Some long-standing old stores root themselves in the community and condense rich social relationships. However, operators in this proposal rely more on Nouns12 to maintain it. If people who have been in restaurants for a long time do not see or understand information about Nouns belonging to the community, then the relationship between such restaurants and Nouns is very fragile over time. In other words, if operators of the Nouns brand do not love their community, its actual effect on Nouns culture and brand will be minimal. 3. I asked about restaurant ownership issues with Nouns12, and they replied that there was no connection between restaurant ownership and Nouns; it only had promotional effects on branding. From this perspective, its not cost-effective. 4. We are unfamiliar with Australias commercial environment and concerned about instability in offline space operations - such as local restaurant closure rates or whether its possible to spend $200k decorating an establishment only for it to become unprofitable after one year. Supporting views on the proposal: 1. Ive always had special feelings towards physical spaces offline. Buildings are not just functional venues but also condensed things within meaning worlds that remain unchanged. Building a square in a community where social interactions occur frequently - like children playing around or lovers being intimate - remains constant while producing many interesting
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144.33
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2
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5
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144.33
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202,761
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1
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202,761
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The team behind Nouns Deli in Melbourne, Australia, is seeking $202k in funding to transform an existing venue into the first permanent Nouns IRL food service store. The goal is to create a franchisable model that can be scaled globally.
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87bones, jarmen, maty, digital oil, gold
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1) pay a deli to thoughtfully brand itself nounish-2) take no fees other than proliferation-3) expand?
The Nouns Deli project intends to be self-sustainable after the initial funding, and the team is proposing a franchisable model for scaling when ready. There will be no fee associated with this franchise model. To ensure the brand is held to a high standard, those wishing to be officially affiliated with Nouns Deli will have to undertake a compulsory screening process. Once the original Nouns Deli is established, the team will provide consulting and mentoring services to approved franchisees. The goal is for scalability and the ability to replicate across the world. The DAO is not taking ownership of the restaurant; the costs are being used to help fund the store makeover and trial a new model of CC0 franchises.
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<@738431505927241828> by Prospectively, I wouldn't pay for restaurants to rebrand as Nounish --> the goal is to find ways for it to pay for restaurants to rebrand as Nounish., you mean finding a way for Nouns Deli (specifically the Open Franchising Model) to pay for restaurants to rebrand as Nounish?
Finding a way for it to have a positive ROI to adopt Nouns branding and the Open Franchising Model means that independent restaurants can opt in when building originally, retrofit, or to whatever extent they feel is appropriate, in a permissionless manner. The goal is not for Nouns Deli to pay for restaurants to rebrand as Nounish, but to create a situation where it is financially beneficial for them to do so.
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<@822054093665075260> - real fun prop! --```-The team is proposing a franchisable model for scaling when ready. Adhering to the Nouns philosophy, there will be no fee associated with this franchise model. To ensure the brand is held to a high standard, those wishing to be officially affiliated with Nouns Deli will have to undertake a compulsory screening process. Once the original Nouns Deli is established, our team will provide consulting and mentoring services to approved franchisees. The goal is for scalability, the ability to replicate across the world.-```--I'm curious about how this is going to work. How will you officially affiliate with franchises, is there anything formal happening here? ie are you going to get a trademark and protect the name Nouns Deli? --And what will you do with unofficial Nouns Delis, ie if someone creates one but doesn't go through your screening process?--CC0 franchising is fascinating and I'm really curious to see whats possible here. If we can figure out a good model it might be easily replicated with other types of businesses.
To protect the 'Nouns Deli' brand, it will be trademarked to guard against misuse. The DAO could vote on potential teams/locations for future stores to be Noun Official Stamped (think open editions). With this comes training, support, and mentoring to ensure that the brand is upheld to the same standard as HQ. Initially, the trademark will cover Australia and New Zealand. If the pilot is successful, the DAO can scale as required.
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how do people feel about this, vs the proposals that have a chance of returning value to the treasury? Open Editions, Nouns Jewelry, etc?
There is no clear consensus on whether Nouns DAO should prioritize projects that return funds to the treasury. Some community members believe that the long-term success and brand proliferation of projects like Nouns Deli are more important than immediate monetary returns. Others suggest that experimenting with different approaches, such as CC0 franchising, can provide valuable insights and potentially lead to new ways for brands to work with Nouns. Ultimately, the community seems to value the potential for projects to deliver excellence, create unique experiences, and contribute to the growth and sustainability of the Nouns brand.
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I agree conceptually that the CC0 franchise aspect is positive def worth an attempt – the fact that they're willing to put their reputation on the line and have franchisees either proliferate the brand or affect it (if somehow franchisee lose interest after 1-2 years) say a lot. I love the idea because it's so novel, and it sounds good conceptually – and outcome aside, I feel that it's an experiment that needs to be tried, which also makes Nouns the perfect brand for it. --For the Jewelry prop, because of our luxury target segment, CC0 designs is not in our consideration – yes we can extend a wider reach with CC0 but luxury goods are valuable because of their quality and exclusivity, so it's a different non-mass-market approach.--Having said that, we think of CC0 in how Nouns aesthetics can be used and given a creative spin to it, whether it's in fine jewellery, or 3D fashion, or Nounsbrand. And each of these projects will inspire more designers to come proliferate Nouns, and adding their own take to it.--The reason we opted to return the full auction proceeds to Nouns isn't so much to guarantee a profit, but rather we see it as a way to reduce the risk of experimenting. And if the experiment is successful (whether measured in final sales, bids, reach, use of Launchpad), it opens up future ways that brands can work with Nouns. So IMO, I don't think there's one better approach, but it depends on the type of industry/product?
The Nouns Deli project is not about acquiring ownership of the restaurant. The $200,000 funding is intended for brand exposure purposes and to help fund the store makeover, which will work to help proliferate the Nouns brand and trial a new model of CC0 franchises. The goal is to find ways for it to have a positive ROI to adopt Nouns branding and the Open Franchising Model, opt-in either when building originally or retrofit or to whatever extent an independent restaurant feels is appropriate.
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I have been talking to the team for a couple months; this is an important experiment for Nouns. My goal is to find ways for it to pay for restaurants to rebrand as Nounish.--My bigger picture goal for it is to extend how we even think about the Nouns brand and how it spreads. How to make this into a repeatable Open Franchise kit, with the Nouns cc0 meme, open to all, such that any independent restauranter can plug into it and use aspects of it as they see fit (or not, open means use what works or nothing at all), and each one that plugs in enhances the entire network and its reach and relevance, a decentralized cc0 branded franchise. There are other elements to this stack that can be added by smart builders if they see an opportunity from loyalty/marketing/retention/rewards program/Web3 Point of Sale UX are all natural fits and some will be made in this Proposal but this model and kit will be open and evolve and incorporate what works and drop what doesn't over time.
The goal of the Nouns Deli project is to find ways for it to pay for restaurants to rebrand as Nounish and to create a repeatable Open Franchise kit with the Nouns CC0 meme. The DAO is not taking ownership of the restaurant, but the costs are being used to fund the store makeover, proliferate the Nouns brand, and trial a new model of CC0 franchises.
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I think this is a pretty core convo that needs further public reflection. ie, here's some rambles:--First thing to consider is the longevity of the deliverables and the attention the completed proposal brings to Nouns over time. As a CC0 resource The Wizard's Hat can live on forever. The ultimate success would be if this video becomes a cultural icon and is remembered and watched hundreds of years from now. It could equally as likely be forgotten and fade away, and worst case scenario, it becomes a taboo video reviled by society that makes people hate Nouns. Returning ETH to the DAO mitigates the financial risk taken, but ultimately for an org like Nouns the valuable goal is long term, high quality attention on Nouns, and the ability to convert it into NFT sales. And the biggest risk is damage to the brand.--For a prop like the jewelry one, the pieces are physical, held privately, and won't last forever. The prop's success is reliant on the press and stories generated from it. This proposal needs to directly connect to people who would buy Nouns, either through the actual events and jewelry auctions, or through the associated press that comes from the project. This isn't unreasonable given that the jewelry prop involves an auction of expensive luxury goods.--This Nouns Deli project intends to be self-sustainable after the initial funding, and it's easier to trust that knowing it was already a successful business. So you get Nouns brand proliferation for the lifetime of this business / building. Best case scenario, the location becomes a cult hit, with high quality food, good culture. Worst case, the service and food are so poor it hurts the Nouns brand. In general though, if rebranding existing businesses works, it could be a repeatable approach to proliferating Nouns.--The real longevity in this Nouns Deli idea, however, comes from the CC0 franchise aspect. If it's done right, they could create a repeatable, financially successful business model that entrepreneurs could start in other cities for free. All of this assumes they will deliver world class / memorable food and experiences that people would actually want to copy. Viral success here is probably exceedingly difficult, but its an interesting path to explore. I would also hope that businesses like this become deeply involved with Nouns culture, host events, fund their own marketing with the brand, and
The Nouns Deli project intends to be self-sustainable after the initial funding, and it's easier to trust that knowing it was already a successful business. The real longevity in this Nouns Deli idea comes from the CC0 franchise aspect. If it's done right, they could create a repeatable, financially successful business model that entrepreneurs could start in other cities for free. One way to loop this back to a return to the DAO would be for, if the franchise model works, to make it normative for all participants who use the Franchise kit/branding/Open Permissionless Franchise Stack/whatever the package looks like over time to set aside 2% of revenue towards buying Nouns. Then the flywheel loops back to not just meme proliferation but direct participation in the DAO itself.
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While proliferation seems to be the most obvious return of value….. I think it can also be the data collection. --How many people are interacting with the QR codes, how much traffic is being driven to the Nouns website from the Deli, how many of those people eventually convert into new holders? Melbourne has a pretty strong Web3 presence so I think it’s the perfect location to pilot something like this. Plus Jarmens responsible for at least 3 direct Noun purchases - plus his own & tons of SubDAO purchases, so I think the team will be pushing for Noun Pilling (direct sales) just as much as they are proliferation. 🤓
The Nouns Deli project aims to create a repeatable, financially successful business model that entrepreneurs could start in other cities for free, adhering to the CC0 philosophy. The team will make recipes and brand assets available for anyone to use as they like. To protect the 'Nouns Deli' brand, it will be trademarked to guard against misuse. The DAO could vote on potential teams/locations for future stores to be Noun Official Stamped. With this comes training, support, and mentoring to ensure that the brand is upheld to the same standard as HQ. Initially, the trademark will cover Australia and New Zealand, and with success, the DAO can scale as required.
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