Proposal 208 (Q3635)
From Nouns Dev
A Nouns proposal.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Proposal 208 |
A Nouns proposal. |
Statements
NOUNS WHISKY ⌐◨-◨
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Nouns whisky
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14 January 2023
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Id encourage anyone considering this to look at 87Bones commentary in Jungle Discord. He has expertise in this industry and had some useful feedback and concerns Im voting Yes after taking it all in. My rationale: -This is a differentiated experimental model for branded Nounish goods. If it proves successful, its replicable. (Nouns Whisky minted at 500 barrels per year, entirely different products, etc) -102 ETH is 2-3 days of auctions today at a local nadir, < 1% of our annual runrate. The cost isnt particularly high. -This will return ETH no matter what, so the ETH cost is less than 102 stated. -Andre is real and its a thoughtful plan even given concerns that can be raised. Will be on them to deliver and execute in Year 3, not just Year 0. -I will absolutely buy this product and probably know a bunch of people who would, so theres PMF. -The NFT angle with the branded product is a good one, has life and adds legs. Owning a barrel over time is an experiential good, and something you can do with a group of friends. -Plays with commitments and ventures over longer time frames than most DAOs do or would. We are oriented to the long term uniquely. We expect to be around in 2026 and in 2036 and in 2069.
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Would look good on the shelf and is a good talking point.
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Love this kind of PBT. Wine, Gin, high end clothing should be next!
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nom nom Whisky ⌐◨-◨
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12
**Nouncil Vote:** 29 Yes, 16 No, 2 Abstain 12 Nouncillors abstained from the decision **YES WINS** --- **Vote Reasons & Discussion** --- **Classic_Craig** | *While I love the depth and detail in the proposal, I believe the impact this will have is minimal. It is like VC funding a whisky brand that has very limited marketing potential, imo.* **Bigshot Klim** | *I love the passion and commitment of this team and the long game will be worth the wait* **Josep** | *The liquor sector is a sector with many brands that have been #1 for centuries. This makes them slow and not receiving technology in the right way.* *Nouns can leverage the technological and creative talent of the community to cause a major disruption in the sector.* **RyanMac ⌐◨-◨** | *Take my money* **0xDariush** | *Im a whiskey guy, its a professional proposal and i can trust it , or at least i like to give the chance to try their best. proliferation through daily products are super nounish imo* **Mindtoasted** | *Have seen this prop since the beginning and seems this could bring some different outcome that related with regards to embrace wishkey or any other booze which can be managed leaning towards web3, I would like to vote yes on this.* --- For more Nouns DAO proposal discussion head to the Nouncil Discord: https://discord.gg/nouncil
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Voting yes. My main reservation is that alcohol is not necessarily in line with nounish things. However, using NFTs for tokenized ownership is a good proof of principle that will help bring NFTs to the normies. I would also prefer a long term strategy rather than a white-label approach, but this is still a net win imo.
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Being deeply engrained in the beverage industry for 20 years I have too many reservations with this prop and how they intend to execute it. I have no doubt a delicious whisky will be produced but I believe there are many missed opportunities here. This feels like the easy route has been taken instead of trying to achieve the potential massive proliferation.
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While this seems to be a well written proposal I have no domain expertise in this area. Having read the exchanges between the proposer and a Noun holder who does have experience in the area I feel its right to listen to their opinion and concerns and vote No. (Also, its dry January and im off the booze)
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Really appreciate all the time and energy that went into this super interesting proposal. Thank you! But I am voting against. I am not sure that this project really needs Nouns to succeed. There is probably demand for whisky-barrel backed NFTs, generally. (Though I do think there is probably some legal concern here.) I am not sure that Nouns makes this product more exciting or likely to succeed, apart from us giving the upfront capital. But I think you could likely sell NFTs to get that capital, anyway, if theres interest. It feels a bit like a white-label product with Nouns put on. I am also not sure whether alcohol is something Nounish. Thanks again for your time and wish you success with this!
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14 January 2023
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16
abstaining bc i dont have the domain expertise to make an informed decision
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I know too little about the business of whisky to be able to make an informed vote here. Best of luck to the proposer!
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<@822054093665075260> thanks for the color and bringing your expertise to bear. How do you plan to vote? If No, how would you tweak this Proposal?
The user plans to vote no on the current proposal. They believe that Nouns should have a whisky, but the execution of entry into the field is not displayed correctly by the proposal. They suggest considering starting with a gin or vodka, as Andre has awards in these categories. The user also sees a missed opportunity in waiting three years to get the product, which is the hype.
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87Bones has suggested that we rather focus on a RTD (ready-to-drink) beverage that is pre-mixed and use my knowledge in the music industry to drive the success of a Nouns RTD which will maximise the proliferation opportunity. With that also being said, I will need to pay influencers to promote it as well and this costs a lot very similar to how a basketball player will be paid to promote Nouns through their Instagram. Even though I have access to Professional musicians, they have rate cards with conversation plans. --The success of RTD’s is based on the amount of volume that you can sell through stores, bars, events and at festivals. So yes there is a massive opportunity here to proliferate the Nouns ecosystem if you can get 100 000 bottles in to the hands of people over a span of let’s say 5 months, but you’re competing with the big brands that have been proliferating their products for the past 15 years, months for month, year by year to buy marketshare.--- How much will we have to spend on R&D, creating our own recipe that people actually like?-- Will Nouns RTD’s be profitable for us here in South Africa to work on a RTD project full-time? This will take months to get off the ground.-- What is the business burn rate to sustain the operational costs. It has to be worth Andre and my time. We will need to pull salaries and rent an office space.-- We would have to employ a full-time rep that visits key liquor outlets, bars and venues to ensure they are placing orders and they’re excited to promote Nouns above the other established brands.-- What will it cost to convince people to move away from their favorite drink to buy ours, drive sales and how much can we realistically give back to the DAO with thin margins?-- Based on all of the above, will it be sustainable in the long-run?
Based on the conversation provided, there is no direct answer to the questions listed. The discussion revolves around the potential of a Nouns RTD, alternative beverage options, and the challenges of entering the beverage industry. However, the specific questions about R&D costs, profitability, business burn rate, operational costs, and long-term sustainability are not directly addressed in the conversation.
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At the end of the day the moonshine doesn’t have to be a huge money maker. Just cover costs will still achieve the goal. Be on the shelves as a talking point that then flows into the whisky. Get people excited about the future. What’s currently aging. If it does do well - win win. Moonshine had a good run here a few years ago. A lot of bartenders started utilising the fun flavours in cocktails. Give some bottles to venues for cocktail competitions with cash prize, these could be video entries giving you content to share. Teach the people that interact with guest about nouns so they spread the word. --As I’ve said before I don’t dislike this prop, I just feel there are some missed opportunities here you guys could really take advantage of. When a brand is entering a new space it’s better to hit the group running, with the current model I see some challenges.
Nounshine (moonshine) could be a potential addition to the Nouns Whisky project, with the possibility of utilizing fun flavors in cocktails and giving bottles to venues for cocktail competitions with cash prizes. This could help create excitement about the future of the project and spread the word about Nouns.
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Can I speak to Maty about a possible Nouns grant letter, that states we received the funding from NounsDAO for our accounting & local tax purposes?
You can speak to Maty about a possible Nouns grant letter for accounting and local tax purposes.
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Hey Andre,- -Thanks for taking the time to address my concerns. Perhaps a few wording errors on the prop and explanations from Pierre made this a little confusing to understand. - -The 18% over 4 years I get, but that amount over 3 years I’ve have never heard of.- -I understand well how the process works, I own barrels currently aging. The ‘unconventional contract distill’ I was referring to when I read you were applying for a liquor license, not a licence for your rackhouse. Very different things. The 52eth is to fit out and lease a storage facility. - -You speak of the 3 year trading window where buyers can trade their nft barrels – What if they don’t? What will fund the 2nd – 3rd brew? What happens if the 400 barrels don’t sell out?
If the 400 barrels don't sell out, the team is confident that they can sell out of Batch 1 (2023) by year-end, with a goal of selling by the end of Q3. They plan to send out PR statements to food and beverage press and marketing campaigns in South Africa to Andre's customer base and beyond to invite them to buy a barrel. They will also approach whisky platforms for PR or paid advertising. The profits generated from the sale of the 400 Nouns Whisky barrel NFTs will be used to release another batch of whisky each year that will mature for another 3 years, allowing the project to remain sustainable without requesting the DAO to fund them each year.
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I am confident that we will be able to sell out of Batch 1 (2023) by year end but my goal is end Q3. We will be sending out PR statements to food and beverage press and marketing campaigns in South Africa to Andre’s customer base and beyond to invite them to buy a barrel. With our global marketing budget we can approach a number of Whisky platforms either for free PR or consider paid advertising. I have already started compiling a number of websites and magazines that we can approach, ask for their rate cards and make introductions. As this is a unique offering via nfts, I think there will be interest in Nouns Whisky and these exercises should result in more sales. But once again I am confident we can sell all of Batch 1 and continue on to Batch 2. When introducing a new idea / concept / brand to any market you have to stick to your guns and trust the process. Benjamin Latsko also has some ideas from what he said in the Nouncil meeting. --8. What happens with the project in 2024, 2025, 2026 and onwards so that we can release more products?-With the profits that we generate from the sale of the 400 Nouns Whisky barrel nfts we will release another batch of whisky each year that will mature for another 3 years, this will be available to the public again to trade and this will allow the project to remain sustainable without requesting the DAO to fund us each year. We can continue to create more content, on-board new buyers and continue the proliferation of Nouns Whisky and best of all we can continue to produce a 2.5% secondary sales royalty in perpetuity for the Nouns DAO from OpenSea nfts, and 10% of the primary nft barrel sales every year. We will also be looking at R&D opportunities in the coffee & bottled water categories as an additional way to introduce Nouns to South Africa and create a ROI for Nouns DAO.
With the profits generated from the sale of the 400 Nouns Whisky barrel NFTs, another batch of whisky will be released each year that will mature for another 3 years. This will be available to the public for trading, allowing the project to remain sustainable without requesting the DAO to fund it each year. The project can continue to create more content, onboard new buyers, and continue the proliferation of Nouns Whisky. Additionally, the Nouns DAO will receive a 2.5% secondary sales royalty in perpetuity from OpenSea NFTs and 10% of the primary NFT barrel sales every year. The team will also explore R&D opportunities in the coffee and bottled water categories as an additional way to introduce Nouns to South Africa and create a return on investment for Nouns DAO.
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Is the house of nouns conversation recorded?
The house of nouns conversation is not recorded, but the discussion can be found in the text format on the House of Nouns website at https://houseofnouns.wtf/proposals/208.
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Never have I suggested going up against Smirnoff. Is your whisky competing against Johnnie Walker? No, They are on completely different playing fields. You would be producing a premium product that would retail higher than Smirnoff. This would change the numbers you present.--You acknowledged the potential proliferation of an RTD. I only suggested the music industry because you said you worked deep within it. With the connections you both have in the industry, you could position yourself according to to get the product into people’s hands. You are right. The RTD route is more challenging but rewarding if we talk about proliferation. --I also suggested starting with a gin or vodka, as Andre has awards in these categories also. I would vote yes, even at a high price, if either of these paths were taken.--I’m a community members with a lifetime of experience in this props area of focus. I am just identifying particular or potential issues with your prop and see a missed opportunity to wait three years to get the product which is the hype.
The question seems to be a part of a larger discussion about the potential of producing a premium whisky product and the challenges and opportunities associated with it. However, there is no specific question being asked in the provided context.
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The beverage industry is what I do. I own a brewery and a non alc beverage company. I’ve been in hospitality for 20 years and have owed my own venues for 10. --Currently I would vote no on this proposal. --Should Nouns have a whisky? Sure - I love whisky, I collect it. --I don’t believe the execution of entry into this field is being displayed correctly by this prop. --Researching Andre - he is a talented distiller. Winning awards for his gins and vodkas also. Which I would assume how the distillery started? Most do while they wait for the whisky. I would consider doing the same with Nouns (which i think they did at the start). 3 years is a long time to try keep people interested. --Proliferation - missed opportunity. As I touched on above the RTD. Combining the teams expertise with bev and music industry. This would gain a much further reach and imo better match for nouns. I disagree this would cost more when we are spending 52 eth on a storage facility. --NFT - creative idea. But if it doesn’t sell out, then what?--Tax as you mentioned above for holders outside SA. --Licensing, real estate not obtained yet.--Closing I do believe we have a talented team here. But I don’t believe this is the right proposal imo. Not saying it’s the wrong approach just not the path I would take.
The question was not explicitly stated in the provided context. However, the conversation revolves around the concerns and suggestions regarding the Nouns Whisky proposal. The discussion includes the challenges of entering the beverage industry, the choice of whisky over other alcoholic beverages, and the potential for a ready-to-drink (RTD) product. The conversation also touches on the importance of a sustainable business model and the potential for future expansion into other beverage types.
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was there a barrel noun?
Yes, there was a barrel noun. Barrels have been ordered, as mentioned in the update provided by Nouns Whisky ⌐◨-◨#1677.
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Why was it removed? Perfect driver for proliferation.. moonshine being versatile, good opportunity to have some fun with flavours. Potentially using noun head ingredients - pineapple, blueberry.
The idea of creating a moonshine product with Noun-inspired flavors was removed from the initial proposal because it received 760 views with no comments or feedback on Discourse. The proposal was then revised to make it easier to read and understand, which helped it gain traction. However, the idea of creating a Nounshine product has not been completely shelved, and the team may revisit it in the future.
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Let’s break the numbers down and this is open for discussion with the aim of distributing 100 000 drinks across South Africa:--1. 100 000 drinks can be broken down into 6-packs and this can be broken down further into a case of 24 bottles for transport purposes. You would then have 4166 cases = 99 984 bottles. You would then have to either sell or give the drinks away to spread the Nouns brand. Distro 833 cases per month for 5 months and we’ve hit the goal of distributing 100 000 bottles with Nouns branding on it.-2. In general a Smirnoff RTD 24-pack sells for round R419 in a liquor store, unit price R17,46. Let’s say we can get a special deal and receive R250 as the wholesale price to produce, package & distribute. This would be the contract brew deal. If Nouns could make a 20% profit margin we are taking R50 per case home.-3. It would therefore cost us R250 x 4166 cases = R1 041 500 (37 Eth) to produce and we would make R208 300 (7.4 Eth) profit for 5 months work. We would also need to give the DAO the agreed 10% = R20830 (0.74 Eth) and Andre & I are left with R187 470 = R37 494 (1.34 Eth) profit per month before tax and for us to split. That isn’t viable and worth our time and effort. That number is way below industry standard.-4. So in order for Andre and I to create a truly sustainable business model with RTD’s we would have to shift close to 100 000 bottles per month across South Africa through various outlets to maintain marketshare and have a healthy marketing budget to spend on merchandise, print media, photographers, banners, activation stands, social media ads, influencers, and anyting else we can think of.
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The Nouns community is proposing to create a premium, 3-year old Nouns Whisky. The plan is to introduce the world of whisky to Nouns and vice versa. The model is sustainable and returns a percentage of profits back to the DAO. The project will start with an oak barrel, and whisky barrel or cask trading is becoming more popular worldwide.
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