Proposal 14 (Q1776)
From Nouns Dev
A Nouns proposal.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Proposal 14 |
A Nouns proposal. |
Statements
27 October 2021
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Brave
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Brave Sponsored Takeover during NFT NYC
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25
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14
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27 October 2021
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1. def in favor of page 2 for the irl empire state. find the GM copy distracting on top of the building. do we think both statue of liberty and empire state might be stronger without the additional copy?-2. what's the thinking behind changing the color and placement of the nouns on page 1? is it contrast with the brave UI? imo the original was much stronger-3. okay with no .wtf but find this to be a strangely conservative position for a product like brave
1. The question about whether the Statue of Liberty and Empire State might be stronger without the additional copy was not directly answered in the conversation.--2. The thinking behind changing the color and placement of the nouns on page 1 is to create contrast with the Brave UI. The original design was considered stronger, but the change was necessary for contrast.--3. The conversation shows that the decision to not use .wtf was considered a strangely conservative position for a product like Brave, but later in the conversation, it was confirmed that they are good to use .wtf in the logo.
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<@!394697578715021314> im assuming we'll use the same logo asset for the 3 images, right?
Yes, the same logo asset will be used for the 3 images.
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<@!394697578715021314> Question: does it specifically have to be a .PSD? I'm using Figma rn - if your team uses figma too I can just drop you a link where you can edit it freely
It does not specifically have to be a .PSD file. You can supply the final JPEGs, and using Figma is also acceptable.
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<@!813421644298321961> - I imagine this would be cool, but wanted to flag that I'm writing a blog post about the Nouns & Brave takeover and wanted to confirm we have permission to share the results of the takeover publicly? We'll be publishing the post on our blog, socials, and submitting to press to hopefully be picked up by some publishers in the advertising, tech, and crypto space.
Yes, you have permission to share the results of the takeover publicly. The Small Grants and Retroactive Funding group sent out 0.69 ETH to the artists behind each of the 3 winning submissions.
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<@813421644298321961> we’re going to share the blog post with some ad/crypto press before we publish it, and they may have some questions for the Nouns for their articles. Who should we direct these questions to? Is there an email address we can provide?
The question was answered by 4156#9052, who provided the email address 4156punk@gmail.com for directing questions related to the blog post and ad/crypto press inquiries.
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<@884962731034284043> depends what you're after! We do different things at Brave, but we're a big family and love collabing with Nouns. What do you have in mind?
It seems like the user deity#3387 was asking about potential collaborations between Brave and Nouns. In response, 0xigami#0001 suggested celebrating the artistry of extreme sports with a Brave x Gnars collaboration, as bravery is a significant aspect of extreme sports. The conversation continued with FLVCKO#0832, davinoyesigye#8954, and 0xigami#0001 discussing setting up a call to further discuss the idea.
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Also, if I’m interpreting slide 11 on the guidelines pdf correctly - this means we could have a maximum of 3 brand images, is that correct? If so, and in the spirit of community, I’d love to suggest multiple artists could be selected. Or alternatively consider a series of works (composed all by one artist, or multiple artists working together) that forms a single cohesive aesthetic/narrative as an entry. Is that possible?
Yes, a maximum of 3 brand images is allowed. Multiple artists could be selected, or a series of works forming a single cohesive aesthetic/narrative as an entry is also possible.
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Can I use this as Nerman's Twitter header image for a bit?
Yes, you can use the image as Nerman's Twitter header. Goldy#0420 gave permission with their response: yeh of course.
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could we see a triple stack of text like on nouns.wtf homepage? 🙏
Goldy#0420 tried to create a triple stack of text like on the nouns.wtf homepage but abandoned the idea due to the amount of content in the top left corner.
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Gm 🌞 --There is an opportunity for Nouns to do another Brave Takeover on Super Bowl Sunday, Feb, 13. We could do USA again or go Global. --Should I whip up another proposal?
Yes, you should whip up another proposal for a Brave Takeover on Super Bowl Sunday, Feb 13. It could be a fun opportunity to create Super Bowl-themed inspired Nouns wallpapers, maybe with a tie-in to the ad.
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hey lukas, thanks for reaching out!--when is this needed by? what are you envisioning from the quote? could it be any nouner?
The question was not directly answered in the conversation. However, based on the context, it seems that the quote can come from any Nouner, and the theme for the takeover is up to the Nouns. They could choose to focus on NounsDAO as a whole or highlight a specific initiative funded by the DAO.
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Hi <#901243837735915610> - I just posted a reminder in the general Nouns chat, but wanted to cross post here for visibility. The window of opportunity for SuperBowl Sunday is closing and we have space tentatively reserved for the Nouns that other advertisers are actively eyeing. Are any Nouners willing to submit this proposal on chain so that we can move towards a definitive answer on wether or not to proceed? Thanks! <:noun_goat:902921897833025576> https://discord.com/channels/849745721544146955/855538581434007635/940618123655135252
The question was whether any Nouners are willing to submit the proposal on chain for the SuperBowl Sunday opportunity. The answer is that the general sentiment during the weekly town hall was that they are not quite prepared for this proposal at the moment due to feeling time-poor for the spend. They are interested in doing more things with Brave in the future.
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If we can't, would you prefer Nouns or Nouns DAO?
Nouns is better.
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Is Plausible's analytics Javascript/cookie based or is it server level analytics? If it's the former it'll be blocked by standard ad blockers including Brave shields which are enabled by default for users. If it's using server level data it will work but the provider may not recognize Brave as a source of traffic and thus would roll up under the Chrome data.
Plausible's analytics is Javascript/cookie-based, and it can be blocked by standard ad blockers, including Brave shields. Netlify provides some simple server-level analytics that can be checked for Brave browser traffic.
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Is there a certain theme for the takeover?
There isn't a specific theme mentioned for the takeover. However, the conversation discusses various ideas and suggestions for the assets and content to be used, such as highlighting a recent big proposal or aligning it with an event in August/Early September. They also discuss using artwork from the one-year anniversary of NounsDAO and other submitted images.
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is there an option to completely swap out the content for mobile, or is it always just a crop?
Always a crop, unfortunately. We can get specific with the exact X/Y values of where we crop but we are limited to using the same background images and logos across all screens.
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Is this a ss of reporting on Brave’s “ads manager”?
Correct, this is from the Brave Ads platform!
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Just heard 4156 mention the takeover. Love to participate. Is there a deadline for final selection?
jAcoB#7488: <@!713771101515415582> yoooo mate, I think the ddl is around Wed or Thu!
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Just wondering, would it be possible to use threeJS for this potential competition?
It would not be possible to use threeJS for the potential competition, as the current takeover product cannot support animation/interaction. However, they could link to a website where that is available. The reason for this limitation is to keep the load light and maintain the fastest browsing experience for users.
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<@!394697578715021314> Hi Lukas, do you think it's possible to have a shade (25% opacity black square) under the nouns logo?
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<@!813421644298321961> <@!394697578715021314> guys, wdyt on this? In this way we can keep (most of nouns) still in order, and logo can blend in cleanly and smoothly
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Agreed. How about Empire State, Many Nouns, Statue of Liberty?
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and threw a question: whats your thought on left vs right? Does increasing size of random buddies make it more impactful/dynamic?
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Are we having copy & logo in every screens? My tile banner is a bit tight on spaceđź‘€
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Been working on building a 32x32 NYC nouns. Question: do you think this is 'new yorkish' enough?
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Can we get a Nouns Logo with transparent background, using black logo type?
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can we keep just the one noun, every day, forever.?
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Do you have any ideas for better candidates? These aren't decided but it would be nice to gather some more options to pick from. I had a look through <#872620295507312640> to see what I could find. We also don't *need* to call out the 1 year anniversary, we could simply just make the logo say NounsDAO Now supports Brave Wallet.
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hi, <@!671417321230827555> and i worked on three concepts:-* Concept 1: Wordplay referencing a specific noun-* Concept 2: Nounish & Intriguing copy -* Concept 3: NOUNS x NYC (since the takeover is for NFT NYC!)--which concept do you like best?
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How about messaging that's friendly and self referential? Bad example:-Say hello to your new tab-We bought this tab so <insert bad guy> couldn't-Here’s your NFT (Nounish, Friendly Tab)-We are in a unique position. I don't think we are advertising to get customers in the traditional sense. If our goal is simply brand awareness we have a lot of space to be more interesting than “Earn 7.5% on your deposits” or even “one noun everyday…”
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I'm not super familiar with threeJS, but would that mean animation/interaction? If so, we currently can't support that with the takeover product but we could definitely link to a website where that is available. Essentially, we can't do this yet because the way we serve ads is by delivering a catalog of all SI images/logos to all devices every hour, and in order to stay true to our mission to be the fastest browser, we have to keep that load light to avoid people using too much data to download the takeovers and/or having the takeovers slow down their overall browsing experience.
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is that the same image with different crops etc. or 3 distinct messages? i have yet to read through the pdf, so i’m sure its answered there
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I think if did this this, with drop shadow and Nouns.wtf in black below, we'd be in the green. What do you think <@!813421644298321961>
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I want to throw in my 2c here 🙂--* the original brief was to take over Brave for nft.nyc. I assume the reasoning is that the event is gearing up to be a historical one with the culmination of the past crazy year. Crypto twitter and beyond is going to be all about nft.nyc and the joy of being there or the FOMO of not being there. So I think it's likely a LOT of brave users will hear about it. And if they haven't this takeover may actually expose them to it. --* The cool part of the nouns brand is that nounish glasses can be worn by different icons IRL. So imagine the Eiffel tower wearing nounish glasses for a Paris event or when there's an Australian event, Sidney opera house etc. You get my point - this is showcasing the versatility of the brand and can be repeated in the future.--* And.. another idea we just had- how about we turn the I <:noun_face:863562478546190358> ny into a sticker that the community can give around the conference?
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looking good! thoughts on removing gm nyc from real empire state panel?
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My solution to the density is to put 32 nouns per Ad - 3 ads make it total 96 nouns - should be just on time when the ad is launched I guess?
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one panel that is all nouns, one panel that is all glasses, and one panel that is an NYC concept?
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Or are we removing that in favour of a single logo lockup with GM across all 3?
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should we do a mix of nouns, glasses, and NYC?
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So good 🤌--One thing with the noun array: how do you want to approach the logo/copy?
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Sorry for the delay on reply for this!!!-Are you talking where you have “celebrating one years of NounsDAO” in this mock-up?-That’s a great one tbh.
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That's even more my point. If no one knows why Nouns is appearing with NYC why include them together?
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thoughts on sharing artwork in advance of Nov 1 vs. keeping it 'secret'?
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we also have empire state building in 2 of them - thoughts on making it 3 distinct icons?
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We have our first round of mocks, and they look fantastic. We've hit a snag with some of our leadership who aren't crazy about the the .wtf portion of Nouns.wtf. I'm pushing them to re-assess given this is your URL/word mark. If we can't get approval, can we proceed with Nouns DAO instead? Users would still be directed to Nouns.wtf.--I've also asked if they can adjust the logo to be slightly smaller on Image 1 so that we can fit the Noun our designer removed. I think this decision was taken here since that corner is a little busy at the moment, but open to hearing everyone's thoughts.
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We would love to do more work with the Nouns, perhaps one highlighting the power of CC0 and encouraging the creation of derivatives. Maybe announcing a community competition to fund the best ideas?
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what about a matrix using all the nouns that have been auctioned to date
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What about combining the pixel statue of liberty with the I <:noun_face:863562478546190358> NY logo? In order for the latter to fit on mobile it will need to be a bit smaller, which might make it look like there's too much empty space. I think this could be mitigated by pairing the text with statue.
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what do you think about bringing the two middle rows in by half a noun
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What may take a bit more time and resources here is designing another Brave takeover. That said, the takeover piece is not as time senstive, NounsDAO can use this whenever! I suggest opening the design-challenge up to anyone here like what was done for the NFT NYC images last year. We've made it much easier to create the assets now with some new tools:
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what's the reason for changing the noun placement?
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Would somwthing like this work <@394697578715021314> ? Imo better than the orange nouns themselves
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Yea but i like the concept more than just nouns, what if you tried to pick 9 images that made up a not-too-noisy collage but conveyed the diversity ? vs the current 25
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yes that makes sense. I personally prefer a very simple image rather than a busy layout. How about we pick a random noun amongst a community vote regarding the 5 best looking nouns? Or doesnt even have to be an existing noun, can use the generator for it.
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