Proposal 68 (Q1888)
From Nouns Dev
A Nouns proposal.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Proposal 68 |
A Nouns proposal. |
Statements
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Nouns Esports
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68
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24 April 2022
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28
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67
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esports is the future - an investment in this is an investment in the future. duh joel cares holla atcha boy
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Strong conviction Prop 68 will increase community engagement within the Nouns ecosystem
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Game On! In Sasquatch We Trust - 🦈 SharkDAO 🦈
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ESports are big already and that audience is only growing, seems a great opportunity for Nouns to increase reach within the gaming community.
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eSports are big, nouns are big, eSports + nouns = bigger. Also, maybe we can get Gaben to get a noun... I emailed him lets see what happens!
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Nouns esports
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24 April 2022
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35
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5
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35
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1
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Nouns Esports aims to expand Nouns through esports initiatives, beginning with the signing of a professional Dota 2 team, 4 Zoomers. Dota 2 is a popular esport developed by Valve Sof tware, known for hosting the largest prize pool tournament in esports, The International.
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**1. Do you have any information about how much other teams are sponsored for? By who and what they get in return? Some comparable data**--Yes! I have some comparable data on how much other esports teams are sponsored for and what they receive in return. Let's start with Dota as an example. Our team is currently ranked 3rd out of the 16 teams that compete in the Pro Circuit in North America, and we are proposing to pay our players up to $4000 per month.--In comparison, the two teams ranked above us in Dota are Shopify Rebellion and TSM. Shopify Rebellion players, historically one of the most dominant NA teams, are making around $20,000 per month. TSM brought in a new squad consisting of international players from regions across the world and receive between $5000 to $7000 per month.--In South America, the top two teams that we've competed against historically receive $9000 and $12,000 per month, respectively.--In the CS:GO vertical, our players are also receiving up to $4000 per month. The most dominant teams in North America are Team Liquid and Evil Geniuses. Team Liquid is one of the best teams internationally and has a long history in esports. While every player on their team likely makes six figures of salary, star players on independent contracts likely earn upwards of $20-30k per month. Generally speaking all the top teams are making six-figures of salary.--Evil Geniuses is running a unique program in CS:GO with a main roster and two training squads, White and Black. Their training rosters earn $5000 per month, while their main roster likely earns double that.--In both game verticals we believe we've identified and are working with teams that fit in a sweet spot of skill, player notoriety, and cost.--So what do these esports orgs get in return? Attention. They are brands that sell content and association with their content. In Shopify Rebellion's case, they have no additional sponsors, but in the case of teams like Team Liquid and Evil Geniuses, esports native brands, they have a sleeve full of sponsors who pay to be a part of the team's journey.
Other esports teams are sponsored for varying amounts depending on their ranking and performance. For example, in Dota, Shopify Rebellion players make around $20,000 per month, while TSM players receive between $5,000 to $7,000 per month. In the CS:GO vertical, top teams like Team Liquid have players making six-figure salaries, with star players earning upwards of $20-30k per month. Evil Geniuses' main roster likely earns double the $5,000 per month that their training rosters receive.--In return for sponsorship, esports organizations gain attention and brand recognition. They sell content and association with their content, attracting both endemic and non-endemic sponsors who pay to be part of the team's journey.
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**2. Do we have any data points on the benefits brought to nouns from the endeavours done so far with funding already received? For example …How many new nouners has the esports pod onboarded? Who are they? Traffic driven to nouns.wtf? For example**--Regarding the benefits brought to Nouns from our esports endeavors with the funding already received. We have clearly established ourselves in the realm of esports, and now receive regular press about our efforts. Nouners often join for a mixture of different activities across Nouns, but I want to say that in some part we have moved the needle on the overall decision people make when they join, especially if they're a gamer, which I know we have quite a few of in the DAO at this point. Some of my favorite Nouner joins, in which I think we can clearly take credit, are Jason and Brian from Patron, who joined after and in part due to hearing about our esports efforts & Dota team. Both of them provided testimonials that we included in our last proposal, 119 https://i.imgur.com/nnp2pBk.png
The benefits brought to Nouns from the esports endeavors with the funding already received include establishing the Nouns brand in the esports realm, receiving regular press about their efforts, and attracting new members to the DAO. While it's difficult to quantify the exact number of new Nouners onboarded due to the esports pod, the proposal has contributed a net ETH gain to the treasury. The esports proposal aims to create a lasting brand with a lasting impact, reaching out to millions of gamers and creating an evergreen impact. However, some members have expressed concerns about the long-term ROI and the sustainability of the project.
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Hey - --1. Do you have any information about how much other teams are sponsored for? By who and what they get in return? Some comparable data--2. Do we have any data points on the benefits brought to nouns from the endeavours done so far with funding already received? For example …How many new nouners has the esports pod onboarded? Who are they? Traffic driven to nouns.wtf? For example
1. Other esports teams are sponsored for varying amounts depending on their ranking and performance. For example, Shopify Rebellion players make around $20,000 per month, while TSM players receive between $5,000 to $7,000 per month. Sponsors include companies like Shopify, GEICO, Avalanche, and Jersey Mike's.--2. The benefits brought to Nouns from the esports endeavors include establishing a presence in the esports realm, receiving regular press coverage, and attracting new members to the DAO. Some notable new members include Jason and Brian from Patron, who joined after hearing about the esports efforts and Dota team. While it's difficult to quantify the exact impact on traffic to nouns.wtf, the esports proposals have helped move the needle on more casual gaming fans committing to joining Nouns.
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Hey willprice, thank you for sharing your candid thoughts here. I appreciate your perspective on the conversion impact of this proposal. While it's true that two people buying nouns doesn't move the needle long term, I'll point out that it DID make our first proposal contribute net ETH gain to the treasury. Additionally, I think it's true that our esports proposals have helped move the needle on more casual gaming fans committing to joining Nouns. I understand and agree with your point that we need to consider the long-term impact on the DAO, and that is exactly why I'm so supportive of this initiative.--Let's take Prop 245 as an example since it's something we both support. This proposal is the pilot of a longer ambition to make a Nouns movie and have Nouns become a prevalent publisher of quality media. It creates the opportunity for Nouns to be in front of millions of viewers, and while the net bid from Nouners who join due to the film in the first year of publication might not outpace the cost of this film, we know that the long-term impact of having a successful movie published by the DAO, spreading our art and culture, will be immense over the years.--Similarly, our esports proposal offers the opportunity to build a brand with lasting impact. Creating a lasting esports organization that aligns with Nounish values and extends our culture to a wider audience is a significant step in this direction. Esports teams can establish themselves as legacy brands, with powerful audiences that can meaningfully monetize and empower their organizations through fandom. --Our esports proposal offers an innovative experience for gamers to participate in the decision-making of an esports org. There are no other esports teams where you can join and have a seat at the table in a transparent ecosystem, and Nouns is reimagining how the industry should operate. Less than one year in esports is a flash in the pan team, not yet worthy of the following of an esports fan who's been supporting their game for a decade+. We need to show our commitment to the community for them to truly take notice. This is how we convert this very hardcore and dedicated audience.--The way I view it, Nouns is already a team. What drives the fandom? The culture. When we extend this culture to esports, it's radically different from what most of the community has experienced, and many have found it immed
The esports proposal aims to build a lasting brand with a significant impact by creating a unique experience for gamers to participate in the decision-making of an esports organization. This can help attract new members who align with Nouns' values and expand the community. The proposal also offers opportunities for brand awareness, targeted marketing, community engagement, and partnership opportunities. However, concerns have been raised about the sustainability and return on investment of the proposal, as well as the need for a clearer strategy to harness the attention and funnel it into the DAO effectively.
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I have a few questions: --1) There is revenue to be generated from merchandise sales… will any of that ever be split with the DAO?--2) The teams compete in multiple competitions earning thousands and thousands of dollars during the season, will any of that ever be split with the DAO?--3) is this project ever going to be self sustaining?
1) The revenue generated from merchandise sales will be reinvested into producing larger merch quantities for the foreseeable future. If the merch strategy is sustainable and profitable, the team would have no problem providing kickback to Nouns.--2) For the current season, the DAO did not request any cut of the tournament winnings from the CS:GO and Dota Rosters. This decision was made to reduce the overall cost of the proposal and due to legal and tax reasons. In the future, a small revenue share might be considered.--3) The project aims to be self-sustaining by creating bid demand for Nouns, achieving partnerships or creating opportunities worth significant revenue, and attracting sponsors that are culturally aligned with Nouns. The team believes that subcommunity efforts, like Esports and Gnars, are the future of onboarding as top-of-funnel tools for Nouns.
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Re: brand awareness. What is that worth and what does that mean? If you are spending $10k on something amorphous, ok, get wild. If you're spending $800k on brand awareness for 1 year, it should be tighter and clearer that it's impactful.--Re: partnership opportunities. This seems like opportunities to spend money with another organization for more advertising?--Re: Overall, sponsoring an esports team can provide a DAO with a valuable opportunity to connect with a highly engaged and passionate community, increase brand awareness, and potentially drive adoption and usage of their products and services.--Is this worth $Xmm/yr? The relationship ends when we stop paying money to teams to sponsor them or we stop sponsoring events. How do we capture the attention in a way that justifies that spend per year? What does that look like? If our esports organization was stood up and had inflows of its own that were material, that's a different story, then an organization that is radical is being created, one that presumably would have to share in the wins of its rosters financially and continually participates in their growth and ours brand's growth and reach and reputation. But it's clear that won't happen anytime soon and maybe can't happen and also it was alluded to that that would somehow make this cost more. So right now, Nouns DAO pays money and the moment it stops, there's not an organization. $800k/yr from this Prop plus the amounts spent to stand up the pod, that's a substantial amount of money relative to our inflows for something that right now stops when we stop spending. That makes it unlike most things -- this is advertising, a lot of it, until its effectively harnessed and funneled into the DAO in ways that haven't happened yet.
Sponsoring an esports team can provide a DAO with a valuable opportunity to connect with a highly engaged and passionate community, increase brand awareness, and potentially drive adoption and usage of their products and services. By sponsoring an esports team, the DAO can reach a highly engaged and targeted audience. Additionally, sponsoring an esports team can lead to partnership opportunities with other companies and organizations within the esports ecosystem. However, it is important to consider the sustainability of the pod and the balance between the amount of spend and the value brought to the DAO.
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Thank you for the questions!--**1)** -We consider funds delegated to the Pod to still inherently belong to Nouns. We're responsible for delegation and execution of use. For our first merch drop, we're working with a streetwear-esque supplier https://mf9.store/ to provide quality merch. We regularly receive comments asking for merch, and we expect our first release to sell out quickly. We'll also have our jerseys available for sale via print on demand. As merch production funds have been converted to fiat, and we will be receiving revenue back in fiat, we plan to reinvest all revenue back into producing larger merch quantities for the foreseeable future. Inevitably, we would have no problem providing kickback to Nouns if our merch strategy is sustainable and profitable.--**2)** -As part of our negotiations with both our CS:GO and Dota Rosters, we did not request any cut of their tournament winnings for this proposal. We made this decision for several reasons. Primarily, it allowed us to significantly reduce the overall cost of the proposal. Additionally, there is some degree of friction with bringing funds back to the DAO due to legal and tax reasons. Furthermore, we believe that taking a significant revenue share from the players is not ideal, given our transparent model. Top teams typically do not take more than 10% (if any) of tournament winnings, and this is seen more as a way to create value-alignment rather than a major revenue driver for orgs. While we would consider a small revenue share back to Nouns in future deals with teams, for our younger organization, we decided to opt out of this arrangement for the current season.--**3) ** -I look at sustainability in a few ways in the context of the unique intermingling of Nouns and Esports...--Is our project creating bid demand for Nouns? Albeit unclear to quantify, historically, we've already done that and have been attributed for doing so (see my response to Hindsight above).--Can we achieve partnerships or create opportunities worth significant revenue? One of the tournaments we are participating in this coming month will have organization rewards up to $100,000. This is based on social and performance metrics. If our team qualifies for the next stage of the circuit, that team incentive will 3x, up to $300,000. As we continue to cement ourselves as an established brand (many top orgs are decades old whil
1) Funds delegated to the Pod are considered to belong to Nouns, and revenue generated from merchandise sales will be reinvested into producing larger merch quantities for the foreseeable future. The team is open to providing kickback to Nouns if the merch strategy is sustainable and profitable.--2) The current proposal does not request any cut of the tournament winnings for the CS:GO and Dota Rosters. This decision was made to reduce the overall cost of the proposal and due to legal and tax reasons. Taking a significant revenue share from the players is not ideal, given the transparent model. Top teams typically do not take more than 10% of tournament winnings, and this is seen more as a way to create value-alignment rather than a major revenue driver for orgs.--3) The project's sustainability is considered in several ways, such as creating bid demand for Nouns, achieving partnerships or creating opportunities worth significant revenue, and exploring potential sponsorships. The team believes that as they continue to establish themselves as an established brand, partnership inflow will increase, and they are pursuing and exploring potential sponsors that are culturally aligned with Nouns.
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And by a way I mean a strategy or small grant allocation to test for a month? We have a shop full of goodies at nounworks.wtf so can ship pins and thing fairly effortlessly
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Anyone else watching the Nouns dota stream?
Yes, other users were watching the Nouns dota stream. Some of them shared links to the stream and discussed the matches and results.
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Are you looking for something specific? If a nouns esports team does poorly is that considered a bad proposal outcome? --I think we could summarize in terms of the growth of our discord (super engaged fans) the new opportunities coming from relationships with builders and eSports contributers. Also the outcome of bringing in multiple new Nouners on the fact we had esports sponsorships. In terms of data, we could go back and collect all the viewership numbers for every game and summarize the exposure that way?
In the conversation, brennen.eth asks if a poor performance by a Nouns esports team would be considered a bad proposal outcome. While there isn't a direct answer to this specific question, the conversation does highlight the various successes and positive outcomes of the esports efforts. The community seems to be focused on the growth of the Discord, new opportunities, and the exposure gained through esports sponsorships. Seneca suggests creating a simple summary for people to refer back to when reviewing proposals, which could help in understanding the overall impact of the esports efforts.
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Awesome design! Let's DM, I would be happy to get them out to gamers when we send out player packages (also featuring wonderful Noggles by <@128249158657114112> <:nounish:928914188875759616> )
T-shirt sizes are needed for the esports team to receive the experimental t-shirts made by fiveoceans_dev#5450.
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Check out this video featuring the teams competing, Nouns is mentioned at 1:20 (and declared as perhaps the best team in the world going into this competition <:woooooow:760469483374247937> )-https://twitter.com/UniteEsports/status/1560219963629215744
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Did Nouns Pokemon team just win the first match of grand finals ? 😮
Yes, the Nouns Pokemon team just won the first match of grand finals.
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Hi, it was so cool to watch the game yesterday! I think proliferating nouns among gamers community is awesome idea. Is there anything we can do to help the team? Do they have a trainer? Maybe, we can find someone to have a training session with them before Singapore?
The team has a coach that they've been working with since the start of the DPC season, and they want to give them ideal conditions to perform well during the final qualifier. The players will be traveling home from their bootcamp and then regrouping to discuss strategy for Singapore.
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love seeing a web3 native brand get embraced by actual gamers--im new here so apologies if this has been brought up -- but have we considered creating esports/gamer noggles (bluelight filtering lens like gunnars) and having our athletes / streamers wear them? --feels like it would be on-brand and good way to proliferate the nouns meme on streams
Yes, the idea of creating esports/gamer noggles (bluelight filtering lens like gunnars) and having athletes/streamers wear them has been brought up by brian cho#3790. Sasquatch#0127 responded positively to the idea, stating that it has not been previously discussed and they would love to see it.
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Maty can we figure out a way to send a pin or stickers or when we have them Noggles and mini figs? To all who take time out to make something for us? We made tons of Dota toys before and those communities are rabidly engaged and LOVE merch. Open to discuss.
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rip * nouns is the name of their esports sponsor, it's an NFT app* 😄
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Should we go ahead and move some channels around in the nouns esports discord and start getting all that setup?
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To me personally? That’d be swell so I can talk in nouner general haha
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Why Noun tag instead of Nouns? character limitation?
The Noun tag was used instead of Nouns due to character limitations. They struggled to fit names in, and the preference would have been Noun**s**.
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